As per the recent research, it has been expected that 2022 will see a steady growth of eCommerce industry including fashion and accessories. And this tremendous growth rate will also welcome steeper competition, which will make the new eCommerce a very challenging space for all brands. The tougher will be the succeeding rate, the better will be the innovative marketing ideas.
As online fashion shopping became a popular trend, consumers have initiated to demand more customisations. It has been found through research that over half of consumers expect and enjoy more personalized experiences while shopping online. This can be done by certain marketing automation software or specialised eCommerce tools and one such kind of personalised result is – Digital Lookbook.
What Is a Lookbook?
Before the age of digitalisation or virtualisation, lookbooks used to be physical books, where fashion brands used to showcase their latest collections to their customers. In this era, fashion brands publish their lookbooks online, live on their website. Thus companies hire reputed photographers or agencies like Photostreets for the best Lookbook photoshoot.
The main aim of having a lookbook is to showcase a company’s or brand’s latest collection in an attractive and marketable light.
How Lookbook Drives eCommerce Sales?
1. Lookbooks Help Brands To Convey Their Story In The Most Attractive Way
This is a type of eCommerce photography that helps your brand to stand out in the competitive crowd of today. Lookbook photoshoot uses the brand’s online space to convey stories visually and permeate their products with individual characters.
Lookbooks offer vibrant lifestyle images of the brand’s products or services as a part of an aspirational narrative to the audience.
2. Lookbooks Photoshoot Revolves Around The Brand Image & Resonance
By brand resonance, it means that through the best lookbook photoshoot, one can reach a maximum of potential audiences, pursue them buy products or services and put a positive impression on the audience and much more.
It has been observed that eCommerce stores generate more revenue when selling through third-party channels. The reason behind this is that people value products but love to buy them from the brand they identify more reliable or have some past happy-buying connection.
3. Lookbooks Create Emotional Connections
Lookbooks plays with your customers’ emotions, led them to buy the product, just not for the trend but for certain nostalgia they are having at that time of moment.
This can boost sales as customers become repeat buyers.
4. With LooksBooks, It’s Easy To Announce New Collections
New collections mean the new season of sale and hope to generate better revenue than the normal. A lookbook is a perfect way to announce new collections attractively with attractive eCommerce photography by professionals.
Additionally, marketers can also include the new collection lookbook in their email marketing strategy to boost sales.
